01
Direct partner ownership
Your mandate is led by the specialist whose career was built in that discipline. Advice stays senior, practical and accountable.
One commercial lens
Executive expertise, without unnecessary complexity.
Most advisory firms operate in silos. We connect finance, tax, product and marketing decisions around the same commercial objective — profitable, controlled and scalable growth.
02
International operating mindset
Built for businesses dealing with cross-border structures, multi-entity reporting, regulated markets and geographically distributed teams.
03
Advice built for execution
We focus on decisions, operating models, governance and measurable outcomes — with advice designed to translate directly into execution.
Services
Three executive practice lines. Clearly defined. Fully partner-led.
Engage one practice independently or combine disciplines for a coordinated mandate across finance, product and growth.
01 · Finance & Tax
Fractional CFO & International Tax Advisory
Finance leadership for international businesses that need reliable reporting, stronger controls, forward-looking planning and commercially grounded tax structuring — without immediately building a full in-house executive finance layer.
Led by Georgios Orfanides · Partner · FCCA · ADIT (CIOT)
Core scope
- Group financial control, close discipline and multi-entity consolidation
- IFRS reporting, management reporting and board / investor packs
- Budgeting, forecasting, cash flow, KPI design and FP&A
- Statutory audit leadership and external adviser coordination
- International tax, treaty positions and cross-border corporate structuring
- Governance, finance policies, controls and documentation architecture
CFO · Transformation project · International tax advisory
02 · Product
Product Advisory & Fractional CPO
Senior product leadership for digital businesses where roadmap discipline, user behaviour, monetisation and unit economics determine whether growth compounds or stalls.
Led by Avra Solomé · Partner · Product & commercial strategy
Core scope
- Product strategy, roadmap prioritisation and operating cadence
- Retention, engagement, onboarding and customer lifecycle design
- Subscription, hybrid and marketplace monetisation models
- Product-line P&L, KPI ownership and unit-economics analysis
- Data-led experimentation, UX optimisation and A/B testing
- Cross-functional alignment across product, data, marketing and support
Fractional CPO · Advisory retainer · Product transformation project
03 · Marketing
Marketing Advisory & Fractional CMO
Commercial marketing leadership connecting brand, acquisition, retention and media investment to the P&L — with disciplined spend governance and clearer performance accountability.
Led by Maria Constantinou · Partner · Media, brand & growth
Core scope
- Go-to-market strategy and annual marketing planning
- ATL / BTL strategy, media planning and budget governance
- Digital acquisition, paid media, content and social strategy
- CAC, LTV, payback period and channel-performance discipline
- Brand partnerships, sponsorships and commercial collaborations
- Agency governance, campaign measurement and executive reporting
Fractional CMO · Advisory retainer · Campaign / growth project
Where we add valueScale Transition Control Transformation Cross-border Performance
Built for moments when complexity starts to outrun the organisation.
International growth
The group has expanded across entities or jurisdictions, but reporting, governance, planning and operating processes have not yet caught up.
Executive capability gap
You need senior CFO, CPO or CMO leadership now — while retaining flexibility before making a permanent executive hire.
Board-ready visibility
Management information exists, but the board needs a sharper view of performance, risk, cash, priorities and decision ownership.
Operating-model redesign
Processes, responsibilities and systems need to be rebuilt around scale, accountability and faster execution.
Structural complexity
Tax, legal entities, reporting and commercial operations need to work together across jurisdictions rather than as separate workstreams.
Commercial discipline
Growth is present, but margins, unit economics, CAC / LTV, roadmap choices or marketing spend need stronger executive challenge.
How we work
Senior, discreet and designed to integrate quickly.
Our role can be strategic, hands-on, or both. We adapt to the maturity of the business and the urgency of the mandate.
01
Diagnose
Understand the operating model, decision bottlenecks, data quality, commercial priorities and immediate risk areas.
02
Prioritise
Separate what is urgent from what is merely noisy, and define the decisions that will materially move performance or reduce risk.
03
Implement
Work directly with management and internal teams to embed processes, reporting, accountability and operating rhythm.
04
Transfer
Leave the organisation stronger — with better governance, clearer ownership and capability that remains after the mandate ends.
Founding partners
The people advising you are the people doing the work.
Each practice line is owned by a senior operator with deep functional experience. Direct accountability, senior involvement and no unnecessary layers.
GO
G.
CFO & International Tax
Georgios Orfanides
FCCA · ADIT (CIOT)
18+ years spanning Big Four tax advisory and senior finance leadership in international groups, with experience across cross-border structuring, financial control, IFRS, multi-entity reporting and complex multi-jurisdiction operations.
AS
A.
Product & Commercial Strategy
Avra Solomé
MSc Marketing · BA Management Studies
20+ years across digital product, marketing and commercial strategy, including 13+ years of senior product leadership for high-traffic digital platforms with responsibility for strategy, monetisation, growth and P&L outcomes.
MC
M.
Marketing, Media & Growth
Maria Constantinou
BSc Sociology · University of Crete
15+ years across media buying, advertising, brand partnerships and multi-channel campaigns, with experience spanning digital publishing, radio, print, food-delivery platforms and major international brand partnerships.
International experience
Cyprus based. Experience across four continents.
Our partners have worked across international groups, cross-border structures and geographically distributed operations. The value is not simply jurisdictional familiarity; it is understanding how finance, tax, product and marketing decisions interact when a business operates across borders.
Europe
North America
South America
Asia
Experience reflects the partners' professional exposure across selected jurisdictions and international group structures; it does not imply a permanent office or regulated presence in every market.
Confidential enquiries
Senior expertise from the first conversation.
Tell us the decision, challenge or transition you are facing. We will identify the most appropriate partner and engagement structure for an initial discussion.